Piermont Brand’s Chica~Chida
Piermont Brands, in collaboration with Caleb Pressley from Barstool Sports, announced the launch of Chica~Chida Peanut Butter Agave Spirit.
Piermont Brands, in collaboration with Caleb Pressley from Barstool Sports, announced the launch of Chica~Chida Peanut Butter Agave Spirit.
Jim Beam invites drinkers to “Crack Open the Cooler Side of Flavor,” with the addition of four new varietals to its lineup of ready-to-drink (RTD) beverages: Jim Beam Kentucky Coolers.
Pure Leaf introduced its newest innovation: Pure Leaf Zero Sugar Sweet Tea, an iced tea with zero sugar and zero calories.
Club Kokomo Spirits, founded by Mike Love, singer, songwriter and co-founder of the Beach Boys, introduced its new line of premium rums.
The Finnish Long Drink announced the debut of its new Peach beverage.
Chicago-based Molson Coors Beverage Co. announced its newest brand, Happy Thursday, a fruity-flavored line of spiked refreshers, now is available on shelves nationwide.
The Jack Daniel Distillery unveiled the 2024 edition of a limited Jack Daniel’s Tennessee Whiskey bottle to commemorate its partnership with McLaren Racing.
Crown Royal, a brand of Diageo North America, announced its highly anticipated limited-edition release of Blackberry Flavored Whisky.
Tea Forté introduced Mariposa, the sixth curated collection with The New York Botanical Garden (NYBG).
Although the spirits market saw gains this past year, experts highlight how meeting consumer demands can help drive future growth within the category.