In June, Swoon brought Barbiecore to the beverage aisle with the limited-edition release of Barbie x Swoon Pink Lemonade. That partnership led to the zero-sugar brand experiencing its highest monthly

Tropicana announced the launched Tropicana Zero Sugar, a guilt-free juice within the Premium Tropicana Drinks assortment with zero sugar and no artificial sweetener ingredients.

Shelbyville, Tenn.-based Uncle Nearest Premium Whiskey announced that it will begin distribution of its highly sought-after Single Barrel Whiskey this fall. The rollout will kick off with Uncle Nearest’s Single

Loyal 9 Cocktails announced the launch of its latest offering: Loyal 9 Classic Margarita.

Claussen, a brand from The Kraft Heinz Co., Chicago and Pittsburgh, is teaming up with Spritz Society, the award winning sparkling wine cocktail company, to create a first-of-its-kind pickle flavored

Two Roads Brewing Co. announced bringing a boozy twist to Philly’s water ice cups with the launch of Hard Wooder Ice.

Tequila Avión is cementing its role within today’s golf traditions with an elevated offering for golf lovers, dads and tequila connoisseurs. Tequila Avión is partnering with professional basketball player Nick

Something & Nothing, an award-winning premium drinks brand, announced the launch of three spritzes and three sodas in the U.S. market.

Bacardi announced the U.S. launch of TAILS Cocktails, a new line of expertly crafted, pre-mixed cocktails that bring the high-end bar experience in-home.

Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., announced the launch of the first-ever Zero-G drinking experience with the Truly Zero Gravity Bar. Built inside a specialized