U.S. beer consumers also are showing their openness to change as they explore the beyond beer segments, including hard teas.

Premiumization trends have allowed imported beers to resonate with consumers, but with inflation concerns and a potential recession, analysts express caution for the beer segment.

Non-alcohol beer’s presence as substitute for its beer counterparts is helping the category retain consumers as some look to moderate their alcohol consumption.

One year after the launch of HARD MTN DEW, the brand announced the release of HARD MTN DEW Livewire, the first-ever addition to the flavor lineup. HARD MTN DEW Livewire

BOMBAY SAPPHIRE announced the launch of its Premier Cru Murcian Lemon, a new super–premium gin expression created to celebrate the region of Murcia in Spain and the stunning citrus that

Experts note that people’s love for coffee has fueled the array of coffee extracts and concentrates appearing outside of traditional RTD coffee settings. 

Chicago-based Molson Coors Beverage Co. announced the creation of a centralized commercial function in its Americas business unit designed to accelerate its growth in the years ahead.

Harpoon Brewery announced its heading into new territory with the launch of its first THC-based beverage: Rec. Weed.

Athletic Brewing Co., Milford, Conn., has teamed up with Austin, Texas-based Super Coffee on the world’s first pre-workout brew. Called Suped Up, the new non-alcohol beer was inspired by the

Tequila Don Julio introduced Tequila Don Julio Rosado, the latest addition to the brand’s portfolio of luxury offerings.