Seagram's Escapes announced the launch of Refreshers, a new line of flavored malt beverages sweetened with cane sugar and real fruit juice. 

The Surfside portfolio includes the classic Iced Tea, Peach Tea, Half and Half and Lemonade. The RTDs are made with premium vodka, real tea, while containing 100 calories, 2 grams

Full Circle Brewing Co. and Crowns & Hops Brewing Co., announced a groundbreaking strategic alliance aimed at transforming the face of the craft beverage industry. 

Just in time for spring and summer, Cayman Jack announced the launch of its Cayman Jack Sweet Heat Margarita Flavors. 

Jim Beam invites drinkers to “Crack Open the Cooler Side of Flavor,” with the addition of four new varietals to its lineup of ready-to-drink (RTD) beverages: Jim Beam Kentucky Coolers. 

Pure Leaf introduced its newest innovation: Pure Leaf Zero Sugar Sweet Tea, an iced tea with zero sugar and zero calories. 

Austin Eastciders, the Southwestern team behind the country’s second largest cider producer Blake’s Beverage Co., announced the release of Rico Tepache. 

In Michigan — and much of the Midwest — the citrusy ale signifies the sunnier days ahead. Oberon Day has become an official state holiday in Michigan.

el Jimador Spiked Bebidas, a brand of Brown Forman, announced its nationwide launch after a successful test launch in limited states in 2023. 

Flavored malt beverages and hard teas shine in the ready-to-drink alcohol space, while hard seltzers and hard kombuchas show declines.

This annual report offers detailed performance, insights and new product releases from six key beer segments: craft, domestics, flavored malt beverages, imports, hard cider,and non-alcohol.

Revl Fruits, a new premium juice brand of Ocean Spray Cranberries Inc., introduced its inaugural fruit juice lineup: Revl Fruits.

Sanpellegrino Italian Sparkling Drinks announced the expansion of its beverage collection with the launch of Sanpellegrino Zero Grams Added Sugar.

Monster Beverage Corp., Corona, Calif., announced that effective immediately, CANarchy Craft Brewery Collective will operate under the name Monster Brewing Co.

Simply Spiked, manufactured by Molson Coors Beverage Co., Chicago is kicking off 2024 with the launch of the hottest new flavor of the year: Simply Spiked Limeade. Simply Spiked Limeade

World of Wonder and RuPaul are serving up three new flavor additions to the HOUSEOFLOVE premium canned cocktail and mocktail line.

Picadas released a new variety pack of 12 cans with four different flavors, including a brand-new flavor, Piña (pineapple), which is found exclusively in the variety pack. The original flavors

International Delight, in partnership with Dr. Seuss Enterprises, is expanding its festive holiday flavors with new Peppermint Mocha coffee and creamer offerings inspired by one of the season’s most iconic

Tribini, makers of ready-to-drink (RTD) espresso martinis, announced the launch of its holiday Peppermint Mocha espresso martini. 

In time for the holiday season, Skrewball Whiskey announced the return of Skrewball Eggnog.