COOP Beverage Works, the wholly owned subsidiary of craft brewery COOP Ale Works and makers of SONIC Hard Beverages, announced teaming up with Tampico Beverages to launch TAMPICO Hard Punch,

Smirnoff ICE is reimagining what it means to be a classic, starting with a modern redesign showing up in a new nationwide campaign, alongside a star-studded roster of new celebrity

Boston-based The Boston Beer Co., makers of Samuel Adams, Truly Hard Seltzer, Twisted Tea, Angry Orchard and Dogfish Head, announced the launch of Slingers Signature Cocktails, a malt-based lineup of

Malibu Splash introduced a new 24-ounce size of its Malibu Splash flavored malt beverage. This shareable ready-to-drink sparkling malt beverage can be found in beer aisles at national, regional and local

REBBL, an organic and plant-powered functional beverage brand, brings wellness and gut health to its portfolio with new no added sugar Wellness Elixir innovations: Tropical Greens and Berry Roots.

Coors Light introduced Coors-icles, non-alcohol beer-flavored popsicles, to make sure fans 21 and older stay chill when things get heated this March.

Simply Spiked, a brand of Chicago-based Molson Coors Beverage Co., announced its back with a new innovation: Simply Spiked Peach, which is set to launch this spring. The new line

Although it might be a niche segment in the beer market, hard ciders have found favor with consumers, particularly among regional brands.

U.S. beer consumers also are showing their openness to change as they explore the beyond beer segments, including hard teas.

One year after the launch of HARD MTN DEW, the brand announced the release of HARD MTN DEW Livewire, the first-ever addition to the flavor lineup. HARD MTN DEW Livewire

Athletic Brewing Co., Milford, Conn., has teamed up with Austin, Texas-based Super Coffee on the world’s first pre-workout brew. Called Suped Up, the new non-alcohol beer was inspired by the

KeVita, a brand of PepsiCo, is expanding its line of Sparkling Probiotic Lemonades with the launch of a new flavor: Mango. 

Simply, a brand of Atlanta-based The Coca-Cola Co., will expand its portfolio with the brand’s first-of-its-kind mixology assortment: Simply Mixology. Simply Mixology will be available in three flavor ― Strawberry Guava

Blake’s Hard Cider (BHC) released Celebration Mode, a mixed 12-pack comprised of BHC’s newest flavors, which is available across BHC’s 28-state distribution footprint. BHC’s Winter edition Celebration Mode features American

Brooklyn Bottling is a family owned beverage manufacturer and distributor specializing in co-packing products such as juice cocktails, teas, seltzers, sports drinks, energy drinks, flavored waters and soft drinks.

Capri Sun, a brand of Kraft Heinz Co., Chicago, announced the roll-out of its original juice drink pouches with an average of 40% less sugar than the current product. Each