The Kraken Rum has partnered with Black Moon Cosmetics for a new lip combo. Available now, The Emperor Kraken Duo features a uniquely dark, liquid to matte metallic lipstick in a

International Delight, a brand of Danone North America, Denver, Colo., is bringing main character energy to Halloween festivities this fall with the introduction of its creamer bottle costumes, based on

Piper-Heidsieck, Reims, France, announces the launch of its Twist the Script campaign, a tribute to the brand’s creativity and history, it says.

Paul Masson Brandy has teamed up with Paul Wall to introduce Paul Masson ICE, a multisensory brandy featuring bold tangerine and grapefruit flavors.

Spirit of Gallo announced the release of Heat Check, a new hot pepper-flavored vodka created in partnership with New Amsterdam Vodka and the groundbreaking YouTube show Hot Ones hosted by

Tilray Brands Inc., New York, announced that it has entered into a definitive agreement to acquire four craft breweries from Molson Coors Beverage Co., Chicago. The acquisition includes Hop Valley

Consumers have hit the road and air this summer, creating more eyeballs on out-of-home ad campaigns. Clear Channel Outdoor offers insights on how beverage brands can create campaigns to help

Zend Coffee, known for its line of functional and classic coffees, announces that it has become Zend Wellness and is introducing its first product under the new brand: MetaGlow Collagen. 

San Diego-based Suja Life, a leading functional wellness platform and parent company of Suja Organic and Vive Organic, announced its acquisition of soda brand Slice. 

PLEZi Nutrition, the public benefit company co-founded by former First Lady Michelle Obama, announced its official partnership with renowned actress and global advocate Kristen Bell as an investor and brand

Naked Brand, a brand of Tropicana Brands Group, Chicago, is launching a new range of lower sugar smoothies just in time for the busy, on-the-go summer season. 

Atomic Brands unveiled Bikini Island, a new line of ready-to-drink (RTD) cocktails containing a 5% ABV and just 100 calories in each can. 

Piermont Brands, in collaboration with Caleb Pressley from Barstool Sports, announced the launch of Chica~Chida Peanut Butter Agave Spirit. 

Tequila and mezcal brand representatives explain how they roll with changing consumer preferences and beverage trends.

Wormtown Brewery announces the launch of its brand refresh. The brewery’s upgraded look represents their mission to embrace their community, celebrate each day, and provide approachable drinks for everyone to

Ocean Spray Cranberries Inc. unveiled a new brand identity. The refreshed approach marks the first major brand overhaul in more than two decades. During this process, the strategy was fueled

Monster Beverage Corp., Corona, Calif., announced that effective immediately, CANarchy Craft Brewery Collective will operate under the name Monster Brewing Co.

Following interest and engagement from followers on Instagram, Ben Soffer founded Spritz Society, a collection of sparkling wine cocktails featuring all-natural, transparent ingredients.

Tilden, the award-winning, female-founded NA craft cocktail brand announces the launch of new 200-ml (6.7-ounce) size bottles. Sold as a duo for $29, Tilden’s two unique flavor expressions, Tandem and

Clear Creek Distillery unveiled a packaging refresh of its award-winning portfolio of fruit brandies and liqueur.