Pernod Ricard USA, New York, announced the power pair behind the Espresso Martini are celebrating the holidays and solidifying their union with the release of Blend No. 83 ― a

Husband and wife duo Abe and Erin Lichy, serial entrepreneurs and breakout stars of Bravo’s “The Real Housewives of New York,” launched Mezcalum, an artisanal, organic mezcal embodying time-honored Mexican

Laird & Co., America’s oldest distiller, announced the introduction of the Laird’s American Mule, a ready-to-drink (RTD) cocktail made with their world-famous Apple Brandy.

Oak Ridge Winery officially unveils a new identity for its estate-grown wine brand, Old Soul. The rebrand celebrates the tapestry of its vineyards, blending past traditions with aspirations for Old

Miami-based Avalon Spirits Corp., a newly formed distilled spirits marketing and sales company, has announced the acquisition of TSS Brands, the owners of Whiskey Row Bourbon.

NuZee Inc., Richardson, Texas, announced the launch of partner Stone Brewing's direct-to-consumer eCommerce website for distribution of co-manufactured Stone Brewing specialty coffee products.

Three Olives Vodka announced a major rebrand.  Three Olives was reformulated with the mindfully modern drinker in mind to introduce low-calorie, zero-sugar and gluten-free vodka options across its 13 expressions.

Tilray Brands Inc., New York, announced that the company has entered into a definitive agreement to acquire eight beer and beverage brands from Anheuser-Busch, St. Louis. Upon satisfaction of customary

Oskar Blues Brewery announced plans to build upon the legacy of its flagship — Dale’s Pale Ale — by adding two Dale’s-branded beers to the lineup along with a refreshed

Bizzy Cold Brew, maker of the 18-hour, slow-brewed cold brew available in ready-to-drink bottles, grounds and eco-friendly brew bags, unveiled new branding. The refreshed look comes with a new logo

Four Roses Distillery announced its global brand refresh, the first update for the brand since 2006. The new visual identity also comes as Four Roses, a heritage brand that predates

The Boston Beer Co.’s Truly Hard Seltzer, an innovator in the hard seltzer category, reintroduced its first spirits-based seltzer as Truly Vodka Soda. Rolling out now in time for the

The founders of Funky Buddha Brewery — Ryan and KC Sentz — are reacquiring their Oakland Park, Fla.-based business from Constellation Brands, Victor, N.Y. Both the Sentzs and Constellation agreed

Constellation Brands Inc., Victor, N.Y., has acquired a minority stake in TÖST, a flavor-forward and alcohol-free sparkling beverage brand. The investment was made through Constellation’s venture capital group, which aims

Absolut, a brand of New York-based Pernod Ricard USA, introduced the Absolut Vodka and Ocean Spray Vodka-Cranberry Range — a new ready-to-drink (RTD) line with Ocean Spray, Lakeville-Middleboro, Ma., building

Trilliant, parent company of Victor Allen’s, a top selling coffee brand nationally, announced the launch of its newest flavor innovation: Victor Allen’s SNICKERS, a ready-to-drink Iced Coffee at Sam's Clubs

Simply, a brand of Atlanta-based The Coca-Cola Co., will expand its portfolio with the brand’s first-of-its-kind mixology assortment: Simply Mixology. Simply Mixology will be available in three flavor ― Strawberry Guava

Brown-Forman Corp., Louisville, Ky., announced that it has completed its acquisition of the Diplomático Rum brand and related assets from Destillers United Group S.L. (Spain). The company announced its agreement

Stella Rosa, a brand of Riboli Family Wines, announced it is breaking into the spirits sector with the inaugural launch of a premium imported flavored brandy portfolio: Stella Rosa Smooth