Although the spirits market saw gains this past year, experts highlight how meeting consumer demands can help drive future growth within the category.

Truly Hard Seltzer announced the launch of its newest spirits-based seltzer: Truly Tequila Soda. 

Chicago-based White Claw Spirits Co., a brand of The Mark Anthony Group of Companies, unveiled its White Claw Tequila Smash, a tequila drink that balances seltzer, tequila, and fruit flavors

Sazerac and BuzzBallz announced an agreement for Sazerac to acquire BuzzBallz, an award-winning, growing ready-to-drink focused portfolio.

SKYY Vodka, a brand of Campari America, announced the arrival of SKYY Vodka & Soda, a premium canned cocktail available in two citrus-led flavors: Lemon & Elderflower and Lime &

Dogfish Head Cocktails introduced two new higher-ABV recipes: Pineapple Orange Rum Mai Tai and Passion Fruit Citrus Vodka Mule. 

Malibu, a brand of Pernod Ricard USA, introduced its new ready-to-serve (RTS) cocktail line.

On The Rocks Premium Cocktails, a brand of Beam Suntory, kicked off 2024 with its 10th permanent offering: Strawberry Daiquiri.

Musical and cultural icons Dr. Dre and Snoop Dogg kicked off the rollout of Gin & Juice By Dre and Snoop, the first ready-to-drink product from their new premium spirits

Absolut, a brand of Pernod Ricard USA, New York, is entering the ready-to-serve (RTS) category with its new Absolut Cocktails line with flavors Vodka Mojito and Raspberry Lemonade. 

Looking forward, Drizly highlights which drinks trends are poised to have the biggest impact on the beverage alcohol industry, surveying 1,000 adults about the drinks they plan to purchase most

Absinthia’s Bottled Spirits introduced Absinthia Absinthe Bleue, a spirit that redefines Absinthe sophistication, it says.

The vibrant color of this classic. easy-to-make Mexican cocktail made with tequila, fresh OJ, and grenadine makes for an impressive brunch or evening cocktail. There are certain classic cocktails everyone

Big Sipz, a brand of MLP Brands, announced teaming up with rapper Waka Flocka Flame to unveil: Big Sipz Purple Punch. 

World of Wonder and RuPaul are serving up three new flavor additions to the HOUSEOFLOVE premium canned cocktail and mocktail line.

Fee Brothers, introduced its newest product: Mole Bitters, the latest addition to the brand’s long line of flavors.

Picadas released a new variety pack of 12 cans with four different flavors, including a brand-new flavor, Piña (pineapple), which is found exclusively in the variety pack. The original flavors

Ocean Spray introduced an all-new line of Cocktail Mixers to make hassle-free cocktails at home.  

Behavioral research platform Veylinx, New York, revealed in a new year-over-year study how consumer demand is increasing for both non-alcohol and alcohol canned cocktails.