Jack Daniel’s in partnership with Pabst Brewing Co., announced the launch of the new Jack Daniel’s Country Cocktails Hard Tea.

Entertainment icon and entrepreneur Snoop Dogg is shaking up the ready-to-drink (RTD) market with the launch of Cali Cocktails. Crafted in partnership with wine brand 19 Crimes, the canned cocktails

Alaskan Brewing was founded out of a passion for beer, the lack of fresh beer in Alaska and an interest in building the state’s economy.

Southside Beverage Holdings announced the launch of The Original Southside, a refreshing blend of premium gin, lemon and mint, in a convenient ready-to-drink (RTD) format.

Just in time for summer, Sazerac Co., Louisville, Ky., unveiled The Spritz, a ready-to-drink (RTD) cocktail offering inspired by the classic namesake cocktail.

The Arizona Bowl, which brings together teams from the Mountain West Conference and Mid-American Conference each year, announced a multi-year sponsorship deal, titling the event the “Snoop Dogg Arizona Bowl

Dan Aykroyd’s Crystal Head Vodka, part of the Infinium Spirits portfolio, announced the launch of two cocktails in sleek, convenient cans: the Espresso Martini and the Cosmopolitan. 

In the United States, Cinco de Mayo celebrations are an early start to summer festivities. With Margaritas being such an iconic part of Cinco de Mayo celebrations, Cointreau announced it is

Atomic Brands unveiled Bikini Island, a new line of ready-to-drink (RTD) cocktails containing a 5% ABV and just 100 calories in each can. 

Jack Link’s, a leading provider of meat snacks, announced the launch of its latest innovation: Jack Link’s Bloody Mary Mix. 

On The Rocks Premium Cocktails unveiled its latest addition: the Blue Hawaiian, a vibrant tropical cocktail, marking the first of its limited-time offerings in 2024.

The Surfside portfolio includes the classic Iced Tea, Peach Tea, Half and Half and Lemonade. The RTDs are made with premium vodka, real tea, while containing 100 calories, 2 grams

The Finnish Long Drink announced the debut of its new Peach beverage.

Although the spirits market saw gains this past year, experts highlight how meeting consumer demands can help drive future growth within the category.

Truly Hard Seltzer announced the launch of its newest spirits-based seltzer: Truly Tequila Soda. 

Chicago-based White Claw Spirits Co., a brand of The Mark Anthony Group of Companies, unveiled its White Claw Tequila Smash, a tequila drink that balances seltzer, tequila, and fruit flavors

Sazerac and BuzzBallz announced an agreement for Sazerac to acquire BuzzBallz, an award-winning, growing ready-to-drink focused portfolio.

SKYY Vodka, a brand of Campari America, announced the arrival of SKYY Vodka & Soda, a premium canned cocktail available in two citrus-led flavors: Lemon & Elderflower and Lime &

Dogfish Head Cocktails introduced two new higher-ABV recipes: Pineapple Orange Rum Mai Tai and Passion Fruit Citrus Vodka Mule. 

Malibu, a brand of Pernod Ricard USA, introduced its new ready-to-serve (RTS) cocktail line.