BeatBox announced its first “Partner Series” custom package in collaboration with Oklahoma State University (OSU) Athletics. Entering the second year of a three-year agreement, BeatBox kicked off the inaugural Partner

As ready-to-drink (RTD) cocktails experience continued growth, experts note that the category’s rise could be due to diversification versus that of the hard seltzer category.

Sunshine Punch unveiled its namesake ready-to-serve cocktail made from orange, creme, rum and vodka.

Monaco Cocktails debuts a brand refresh, marking a significant milestone in the company’s history as it celebrates over a decade of success, it says. 

Gay Water, a canned vodka soda company, announced the launch of its Gay Water, introducing one of the first alcohol beverage brands to be founded and grounded in the LGBTQ+

Tip Top Proper Cocktails announced the debut of an all-new, ready-to-drink (RTD) canned cocktail: the Jungle Bird.

Loyal 9 Cocktails announced the launch of its latest offering: Loyal 9 Classic Margarita.

Something & Nothing, an award-winning premium drinks brand, announced the launch of three spritzes and three sodas in the U.S. market.

Bacardi announced the U.S. launch of TAILS Cocktails, a new line of expertly crafted, pre-mixed cocktails that bring the high-end bar experience in-home.

Fishers Island Lemonade debuted an elevated new look with a lifestyle aesthetic for each of its canned cocktails and transitioning into paperboard wrap for all four-packs and variety packs. 

This year’s State of the Industry report on the U.S. wine and spirits markets highlights how ready-to-drink cocktails and canned wine have benefited the categories.

New York-based Betty Buzz, a sparkling beverage brand, announced the launch of Betty Booze, a new line of gourmet low-alcohol, sparkling cocktails. The launch of Betty Booze is part of the

Mom Water, co-founded by Jill and Bryce Morrison, announced the official launch of its newest offering: Dad Water.

Kove announced the debut of its new fresh look and the addition of flavors to its existing line of canned cocktails. Featuring vivid, attention-grabbing branding and sleek can design, Kove’s

Monaco Cocktails, a brand of Atomic Brands, announced its new line of ready-to-drink Margaritas, expanding upon its popular tequila portfolio.

Owl’s Brew Boozy Tea announced its expansion into the world of ready-to-drink (RTD) canned cocktails with the launch of its Real Tea & Vodka and Skinny Hibiscus Margarita.

Seagram’s Escapes introduced its new 12-pack of margarita-inspired flavored malt beverages, featuring, Strawberry Margarita, Watermelon Margarita, Classic Lime Margarita and Prickly Pear Margarita.

Following its successful introduction to the popular ready-to-drink category last year, Dos Equis, a brand of Heineken USA, White Plains, N.Y., is expanding its product portfolio with Dos Equis Lime

Spirit of Gallo, Modesto, Calif., has announced that it will acquire Fishers Island Lemonade, Mystic, Conn., a female-founded beverage brand. With a 9% ABV, Fishers Island Lemonade is positioned as

Absolut, a brand of New York-based Pernod Ricard USA, introduced the Absolut Vodka and Ocean Spray Vodka-Cranberry Range — a new ready-to-drink (RTD) line with Ocean Spray, Lakeville-Middleboro, Ma., building