Dr. Dre and Snoop Dogg announced the launch of Still G.I.N. By Dre and Snoop, an ultra-premium gin now available for purchase nationwide. 

Albertsons Companies Inc., Boise, Idaho, announced the launch of Bee Lightly, the newest addition to the company’s Own Brands wine portfolio, distinguished by its unique flat bottle design crafted from

New York-based Spritz Society, the award-winning spritzer brand founded by media influencers and entrepreneurs Ben Soffer, Claudia Oshry, Jackie Oshry, Zach Weinreb and Jake Lewin launched a new flavor, Lemon

Blake’s Hard Cider launched its new Fully Loaded Imperial Cider Variety Pack. The mixed 12-pack of 12-ounce cans now is available across Blake’s Hard Cider’s expansive distribution footprint.

To remind everyone that summer isn’t over, Tropicana is teaming up with Ciara Miller of the hit show “Summer House” to launch Tropicana Refreshers, the brand’s refreshed line of juice

The limited-edition L0VE.L0VE Heineken 0.0 packaging is available exclusively at the U.S. Open to celebrate the start of every match and the endless outcomes when enjoying a zero alcohol brew.

Beyoncé Knowles-Carter has joined forces with Moët Hennessy, a subsidiary of LVMH, to create SirDavis, a new whisky. The first-of-its-kind joint venture reflects a shared vision between Knowles-Carter and Moët

Uncle Nearest Premium Whiskey, Shelbyville, Tenn., is set to launch its “Lost Chapter” series. The collection of limited-edition whiskeys will give consumers access to unreleased chapters of Uncle Nearest Founder

For the first time in its history, the Zing Zang logo has been refreshed, and the entire product portfolio has received an energetic fresh look to better highlight the quality

Innis & Gunn, Edinburgh, Scotland, announced the launch of Tequila Cask Blonde in the United States. Combining the smooth character of a blonde ale with distinctive notes of tequila, the

Just in time for summer, Capri Sun announced the launch of Multi-Serve, a 96-ounce bottle of Capri Sun’s top-selling Fruit Punch flavor, and the brand’s first innovation in nearly a

Award-winning actress, producer, entrepreneur, proud Colombian, and self-proclaimed coffee connoisseur Sofía Vergara, announced her foray into the coffee industry with the launch of ¡DÍOS MIO! COFFEE.

Jones Soda Co., Seattle, has expanded into alcohol beverages with the launch of Spiked Jones Hard Craft Soda. Unique to the hard soda category, Spiked Jones is full flavor with

Musical and cultural icons Dr. Dre and Snoop Dogg kicked off the rollout of Gin & Juice By Dre and Snoop, the first ready-to-drink product from their new premium spirits

Bogle Family Wine Collection announced the release of Element[AL] Wines, a wine brand with 750-ml aluminum wine bottles that are lightweight, infinitely recyclable, and are made in the shape of

Cupcake Vineyards and Netflix announced the launch of Cupcake Vineyards “Love Is Wine” Chardonnay ahead of the season six premiere of hit reality dating series “Love Is Blind” on Feb.

Texas Brands LLC, in a partnership with Frio Vodka, announced its retail product launch, featuring an enhanced bottle design and a commitment to environmental stewardship.

Doritos, a brand of Purchase, N.Y.-based PepsiCo, unveiled its collaboration with global flavor innovator Empirical, Copenhagen, Denmark, with the launch of Empirical x Doritos Nacho Cheese Spirit. 

Gopuff and Pure Green announced the launch of Gopuff x Pure Green Refreshers, a new line of flavor-forward, cold-pressed juice beverages made with functional ingredients. Co-developed by Gopuff and Pure

Skrewball Whiskey announced the launch of its limited-edition Skrewball shotcuterie board as showcased in partnership with comedian Hannah Berner and her beloved Nana, Vera DiLeo.