Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., announced the launch of the first-ever Zero-G drinking experience with the Truly Zero Gravity Bar. Built inside a specialized

This year’s State of the Industry report on the U.S. wine and spirits markets highlights how ready-to-drink cocktails and canned wine have benefited the categories.

NÜTRL Vodka Seltzer unveiled its newest innovation: NÜTRL Orange.

Chicago-based Tampico Beverages and COOP Beverage Works, the wholly owned subsidiary of Oklahoma City-based craft brewery COOP Ale Works, announced its TAMPICO Hard Punch Fiesta of Flavor Sweepstakes. The luxurious

Topo Chico Aguas Frescas Hard Seltzer, a summertime special inspired by a classic staple of street markets, taquerias and restaurants, is now on shelves. Offering a modern adult take on

The Boston Beer Co.’s Truly Hard Seltzer, an innovator in the hard seltzer category, reintroduced its first spirits-based seltzer as Truly Vodka Soda. Rolling out now in time for the

Vizzy Hard Seltzer, a brand of Chicago-based Molson Coors Beverage Co., is bringing the heat this summer with a new limited-edition summer flavor: Vizzy Orange Cream Pop Hard Seltzer and

COOP Beverage Works, the wholly owned subsidiary of craft brewery COOP Ale Works and makers of SONIC Hard Beverages, announced teaming up with Tampico Beverages to launch TAMPICO Hard Punch,

Made with real brewed Lipton tea, natural fruit flavors and a triple-filtered, premium malt base, Lipton Hard Iced Tea, produced by The Sunrise Brewing Co., Rochester, N.Y.,  takes the popular

SunnyD, a brand of Harvest Hill Beverage Co., announced the launch of its SunnyD Vodka Seltzer, a new hard seltzer created by popular demand, it says.

White Claw, a brand of The Mark Anthony Group of Companies, announced the launch of new White Claw Premium Vodka, a triple wave filtered vodka. The filtration process uses tremendous

Lone River Beverage Co. is serving up its new Ranch Rita Variety Pack, adding to its portfolio of cocktail-inspired hard seltzers. Made with organic agave nectar and lime juice, the