Tequila Don Julio, a brand of Diageo North America, introduced Tequila Don Julio Alma Miel, a new permanent addition to its portfolio offerings.

The vibrant color of this classic. easy-to-make Mexican cocktail made with tequila, fresh OJ, and grenadine makes for an impressive brunch or evening cocktail. There are certain classic cocktails everyone

The Beckmann Gonzalez family of Jalisco, Mexico and the Boisset family of Burgundy, France and California announced the launch of Casa Obsidiana, a collection of ultra-premium tequilas.

1800 Tequila continues its support of the professional football league with six new limited-edition commemorative 1800 Tequila Blanco bottles for the LA Rams, LA Raiders, Carolina Panthers, San Francisco 49ers,

Lana Tequila announced the release of its second expression: Lana Tequila Reposado, in its new visual campaign Dialogue with a Gemstone. 

In celebration of Día de Muertos on Nov. 1 and 2, Tequila Don Julio released the Tequila Don Julio 70: Día de Muertos Artist Edition as a tribute to one

Austin, Texas-based Union, a data-driven hospitality engagement platform, has released a new OnPrem Insights report covering consumption trends for the months of October, November and December, known within the beverage

Atomic Brands, a fast-growing spirits producer, and Destilería Orendain, a renowned tequila distillery based in Jalisco, Mexico, announced their new partnership focused on distributing Ollitas Tequila in the United States.

Southbound Tequila, an all-occasion premium tequila made from 100% blue agave announced its launch in Tennessee and Florida and nationwide online.

Ole Smoky Distillery, Gatlinburg, Tenn., announced they have closed upon a merger agreement with Tanteo Spirits LLC, one of the fastest growing ultra-premium tequila companies. This transaction marks the Tennessee-based

Tequila Avión is cementing its role within today’s golf traditions with an elevated offering for golf lovers, dads and tequila connoisseurs. Tequila Avión is partnering with professional basketball player Nick

Mom Water, co-founded by Jill and Bryce Morrison, announced the official launch of its newest offering: Dad Water.

Casa Azul, makers of Casa Azul Tequila Soda, announce the launch of its newest flavor: Grapefruit.

Sazerac Company announced the launch of Mango Shotta, a mango-jalapeño-tequila shot, inspired by the traditional Mexican "mangonada" recipe, it says.

Owl’s Brew Boozy Tea announced its expansion into the world of ready-to-drink (RTD) canned cocktails with the launch of its Real Tea & Vodka and Skinny Hibiscus Margarita.

PATRÓN Tequila announced the global launch of PATRÓN EL CIELO, adding to its prestige tequila portfolio.

Mayenda, a brand of The Campari Group, introduced its new luxury sipping tequila: Mayenda Tequila Blanco, launching in the United States and Mexico.

Topo Chico Spirited, a brand of Molson Coors Beverage Co., announced the launch of its brand new ready-to-drink (RTD) cocktail line, inspired by classic cocktails made with Topo Chico Mineral

Tequila and mezcal are the hot segments in the spirits category thanks to premium offerings, multicultural consumers and innovative cocktails featuring these agave-based spirits.

To celebrate the spring equinox, Astral Tequila announced the release of two new offerings: Astral Tequila Reposado and Astral Tequila Añejo.