Now, after five years on the market, Tip Top’s portfolio has grown, now with 16 offerings. Its most recent offering is the Whiskey Sour, which launched earlier this month.

Recognizing the shifts of consumers’ food and beverage choices, Seth Goldman, Chef Spike Mendelsohn founded Eat the Change, a planet-friendly snack company in 2020 that ventured into the bottled tea

Tequila and mezcal brand representatives explain how they roll with changing consumer preferences and beverage trends.