Coconut Cartel announced the launch of its newest creation: Coconut Cartel Blanco. 

Tequila Don Julio, a brand of Diageo North America, introduced Tequila Don Julio Alma Miel, a new permanent addition to its portfolio offerings.

The Beckmann Gonzalez family of Jalisco, Mexico and the Boisset family of Burgundy, France and California announced the launch of Casa Obsidiana, a collection of ultra-premium tequilas.

Southbound Tequila, an all-occasion premium tequila made from 100% blue agave announced its launch in Tennessee and Florida and nationwide online.

Mayenda, a brand of The Campari Group, introduced its new luxury sipping tequila: Mayenda Tequila Blanco, launching in the United States and Mexico.