Chicago-based Mike’s Hard Lemonade Co. is partnering with actor Lamorne Morris to host an interactive pop-up event: Mike’s Jobstacle Course. This immersive experience will prove that every job has its

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Talkhouse Encore, a line of spirits-based seltzers inspired by the Hamptons-based venue Stephen Talkhouse, announced the launch of its Iced Tea & Lemonade Vodka Soda. 

Absolut, a brand of Pernod Ricard USA, New York, is entering the ready-to-serve (RTS) category with its new Absolut Cocktails line with flavors Vodka Mojito and Raspberry Lemonade. 

Schilling Cider announced the launch of its newest addition to the Big Zesty lemonade cider family: Big Zesty Raspberry Lemonade.

In June, Swoon brought Barbiecore to the beverage aisle with the limited-edition release of Barbie x Swoon Pink Lemonade. That partnership led to the zero-sugar brand experiencing its highest monthly

Fishers Island Lemonade debuted an elevated new look with a lifestyle aesthetic for each of its canned cocktails and transitioning into paperboard wrap for all four-packs and variety packs. 

Although lemonades have been a staple in many consumer homes, concerns about its sugar content have beverage-makers reverting to a checkpoint where they are maintaining the goodwill with consumers but

Swoon, a zero sugar beverage brand, announced it’s bringing “Barbiecore” to the beverage aisle with the launch of Barbie x Swoon Pink Lemonade

Spirit of Gallo, Modesto, Calif., has announced that it will acquire Fishers Island Lemonade, Mystic, Conn., a female-founded beverage brand. With a 9% ABV, Fishers Island Lemonade is positioned as

Jim Beam, a brand of Beam Suntory, announced the launch of its ready-to-drink (RTD) cocktails in partnership with The Boston Beer Co.

Monaco Cocktails announced the expansion of its Hard Lemonade line with a new flavor: Strawberry. 

KeVita, a brand of PepsiCo, is expanding its line of Sparkling Probiotic Lemonades with the launch of a new flavor: Mango. 

Stamford, Conn.-based American Beverage Corp., a wholly-owned subsidiary of Harvest Hill Beverage Co., announced that it has acquired Poppilu, a lemonade brand for kids that was founded by food industry

Clermont, Fla.-based Uncle Matt's Organic announced the launch of two new offerings for kids: No Sugar Added Lemonade Juice Boxes and No Sugar Added Strawberry Lemonade Juice Boxes. The shelf-stable