With the price of Oktoberfest brews higher than other beers, Oktoberfest beers, festivities bring big sales opportunities that many operators can capitalizing on.

Genesee announced bringing the fall vibes early this year with the return of two specialty beers: Oktoberfest and Cran Orange Kellerbier.

D.G. Yuengling & Son announced the return of its highly anticipated Oktoberfest beer, which is now back on shelves for a limited time only.