Truly Hard Seltzer is gearing up for fall festivities by dropping an all-new Truly Hard Seltzer Brunch Pack to help consumers brunch from anywhere. This limited-edition pack will be sold

Ahead of National Hard Seltzer Day on Sept. 20, here are a few new products shaking things up in the seltzer category.

Game On Spirits announced the launch of its Game On Shots in time for football season.

Experts credit consumers’ affinity for ready-to-drink (RTD) alcohol to flavor exploration. With growth from premium RTD cocktails and hard teas, the category has been a positive for the overall beverage

While the alternative adult beverages market grew by 7.5% a year or 426% in total since 2002, the total beer market has declined more than 5% in total during this

This year’s State of the Industry report on the U.S. wine and spirits markets highlights how premium and super-premium solutions have benefited the categories.

Alaskan Brewing was founded out of a passion for beer, the lack of fresh beer in Alaska and an interest in building the state’s economy.

Through its new global brand platform and U.S. ad campaign, White Claw is inspiring even more people to seek out genuine, real-world connections — and “Grab Life By The Claw.” 

Truly Hard Seltzer announced the launch of its newest spirits-based seltzer: Truly Tequila Soda. 

Flavored malt beverages and hard teas shine in the ready-to-drink alcohol space, while hard seltzers and hard kombuchas show declines.

This annual report offers detailed performance, insights and new product releases from six key beer segments: craft, domestics, flavored malt beverages, imports, hard cider,and non-alcohol.

Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., is bringing the OG snack of football watch parties — hot wings — to both fans and cans with

Spirit of Gallo’s High Noon introduced the High Noon Snowbird Pack. This limited-edition pack is specially crafted to bring sun-kissed vibes, regardless of the weather, the company says.

To celebrate the season, White Claw and Cocktail Courier released the White Claw Super CLAW Holiday Kit, a customizable, festive cocktail bundle.

Chicago-based White Claw, a brand of Mark Anthony Brewing, announced the launch of its White Claw 0% Alcohol, a premium seltzer for adults. White Claw 0% Alcohol arrives at a time

Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced that as an extension to the Keep It Light campaign, it will help fans to literally “keep it

Playboy Spirits, in a joint venture between Spirits Investment Partners (SIP) and PLBY Group, announced the launch of PLAY HARD, a premium line of vodka seltzers.

NÜTRL Vodka Seltzer debuted its newest flavor innovation: NÜTRL Black Cherry.

As ready-to-drink (RTD) cocktails experience continued growth, experts note that the category’s rise could be due to diversification versus that of the hard seltzer category.

Two Roads Brewing Co. announced bringing a boozy twist to Philly’s water ice cups with the launch of Hard Wooder Ice.